Innovation Driven
by Inspiration®
Vision, Purpose, and Values
Our vision, purpose, and values reflect DURA’s unique culture of innovation, unity and continuous reinvention.
CORE FOUR Guiding Principles
Our Core Four Guiding Principles ensure consistency of purpose and direction across the global enterprise.
Quality & Operational Excellence
DURA employs a world-class operating system (DOS 2.0) to drive competitive advantage.
Achieving Operational Excellence
Every day at DURA, our talented teams across the globe help move the world forward with exceptional products. We rise to different challenges, we innovate and operate for the future, and we deliver smart, sustainable products and capabilities to satisfy the diverse needs of our customer base. The DURA Operating System (DOS 2.0) is our strategic framework for competitive advantage and our pathway to achieving operational excellence.
Operational excellence is built upon proficiency and relentless discipline across 5 DURA principles; People Involvement, Standardization, Built-in Quality, Materials Management, and Continuous Improvement. A Plan, Do, Check, Act (PDCA) philosophy drives policy, process, and procedures to heightened levels. Lessons learned and best practices are cascaded across the global enterprise enabling consistent practices and behaviors to achieve ever-improving performance.
Media
Updates & Resources
Global Footprint
DURA LOCATIONS
"We must accept finite disappointment, but never lose infinite hope." Martin Luther King
Disruptive auto technologies will drive improvements in safety, traffic congestion, and conservation of the planet. @DuraAutomotive @SanjaySinghCTO shared insights on mobility evolution with the IHS Markit customer panel in Detroit. https://t.co/CoC8q3e8bq #autonomousmobility
Our talented design studio created a unique visual language for the AVA Unity concept in Shanghai. The fusion of infotainment and HMI delivers a seamless and immersive infotainment experience for shared autonomous mobility. #disruptivedesign #infotainment #autonomousmobility #AVA