Innovation Driven
by Inspiration®

Vision, Purpose, and Values

Our vision, purpose, and values reflect DURA’s unique culture of innovation, unity and continuous reinvention.

CORE FOUR Guiding Principles

Our Core Four Guiding Principles ensure consistency of purpose and direction across the global enterprise.

Quality & Operational Excellence

DURA employs a world-class operating system (DOS 2.0) to drive competitive advantage.

Achieving Operational Excellence

Every day at DURA, our talented teams across the globe help move the world forward with exceptional products. We rise to different challenges, we innovate and operate for the future, and we deliver smart, sustainable products and capabilities to satisfy the diverse needs of our customer base. The DURA Operating System (DOS 2.0) is our strategic framework for competitive advantage and our pathway to achieving operational excellence.

Operational excellence is built upon proficiency and relentless discipline across 5 DURA principles; People Involvement, Standardization, Built-in Quality, Materials Management, and Continuous Improvement. A Plan, Do, Check, Act (PDCA) philosophy drives policy, process, and procedures to heightened levels. Lessons learned and best practices are cascaded across the global enterprise enabling consistent practices and behaviors to achieve ever-improving performance.

DRIVING EVOLUTION

5 PILLARS OF TECHNOLOGY

DRIVING EVOLUTION

5 PILLARS OF TECHNOLOGY

Careers at DURA

Your personal roadmap to success.

Media

Updates & Resources
N. America
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S. America
LOCATIONS
Europe
LOCATIONS

Global Footprint

DURA LOCATIONS

Connect with us.

DURA CONTACTS

Disruptive auto technologies will drive improvements in safety, traffic congestion, and conservation of the planet. @DuraAutomotive @SanjaySinghCTO shared insights on mobility evolution with the IHS Markit customer panel in Detroit. https://t.co/CoC8q3e8bq #autonomousmobility

Our talented design studio created a unique visual language for the AVA Unity concept in Shanghai. The fusion of infotainment and HMI delivers a seamless and immersive infotainment experience for shared autonomous mobility. #disruptivedesign #infotainment #autonomousmobility #AVA

DURA’s revolutionary AVA Unity concept is the definitive shared infotainment system for autonomous travel. Featured at #CESAsia2018, complete with 48" multi-touch surface and expansive transparent widescreen viewing. #infotainment;#autonomousmobility;#AVAUnity