The Roadmap for Driving Evolution
Never before have innovation, design and exponential thought held more import and required a more rapid sense of urgency than it does today.

Global megatrends will have profound impacts on business, society, culture, and economies. Across the automotive industry we must anticipate these trends and reinvent mobility to satisfy the future needs of individuals. Automakers and suppliers that survive and thrive will be those that continuously reinvent, relentlessly driving product and process evolution with vision and purpose.

Our strategic technology roadmap at DURA defines a winning strategy with investments in Five Pillars of Technological Evolution. Each pillar drives new product advancements across our entire product portfolio. From the ultra lightweighting of structures, to amalgamated mechatronics with the infusion of sensors in each of our systems, our reinvented product offering will deliver premier aesthetics, advanced electronic features and enhanced value, to satisfy evolving consumer needs.

Lightweighting

DURA ultra-light structural technologies reduce weight and improve crash performance. The perfect fusion of function, form and sustainable performance.

Architects of Lightweight Innovation
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Amalgamated Mechatronics

Engineered to deliver tailored driving experiences, DURA mechatronic systems leverage in-house design and manufacture of advanced lightweight housings, software, gear trains, and embedded electronics.

Mechatronics Inside
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Amalgamated Mechatronics

Engineered to deliver tailored driving experiences, DURA mechatronic systems leverage in-house design and manufacture of advanced lightweight housings, software, gear trains, and embedded electronics.

Mechatronics Inside
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Design Aesthetics

Extending the customer experience beyond visual aesthetics, DURA intelligent sensor, illumination, and surface treatment technologies bring innovation to the surface.

Designer Freedom
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Advanced Mobility & Active Safety

DURA’s autonomous vehicle assistant (AVA) platform is purpose-built with a distinctly secure, open architecture, to allow for simplified scalability to high level automated driving capabilities.

Autonomous World
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Advanced Mobility & Active Safety

DURA’s autonomous vehicle assistant (AVA) platform is purpose-built with a distinctly secure, open architecture, to allow for simplified scalability to high level automated driving capabilities.

Autonomous World
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HMI & Infotainment Fusion

The next generation of DURA HMI’s will integrate smart surfaces, infotainment, display technologies and software applications to deliver productivity, entertainment, security, and intuitive vehicle controls.

DRIVING IMMERSION
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