Innovation driven by inspiration.®

Our Mission

Our mission not only leads us, it inspires us with a common purpose.
DURA’s mission is to inspire:

drivers, through exceptional vehicle interactions, such as the feel
of a shifter or the mirror finish on a 10-year-old trim;

customers, through a game-changing design, an immediate remedy
to a critical supply problem, or daily confidence in best-in-class quality;

our people, through a unique culture, purpose and pride in DURA;

competitors, through leading by example, creating benchmarks
to which they aspire;

our stakeholders, through working together to deliver exceptional
value creation for all;

DURA’s mission is inspiration fueled
by innovation and performance.